The National Institutes of Health is a partner in the new Next Avenue, a national public media project launched May 14, 2012, by PBS, focused on the growing 50+ population. NIH is collaborating with Next Avenue to share health information with this older audience, and the National Institute on Aging (NIA) is coordinating NIH’s participation in this effort.
Next Avenue centers on an extensive website — www.nextavenue.org. Its “channels” focus on topic areas including health and wellness, money and security, caregiving, work and purpose, and living and learning. The site also includes information and perspectives with articles and blogs written by Next Avenue staff journalists and guest contributors.
NIH is a primary content partner for health information on the site. “We are excited to be working with public television on Next Avenue,” said NIA Director Richard J. Hodes, M.D. “It is important that the free, evidence-based health and wellness information from NIA and other NIH institutes, much of it based on the research we support and conduct on behalf of the public, is offered to as broad an audience as possible.”
Next Avenue was developed and is led by Twin Cities Public Television (tpt).